Background Stories is a concept of visual communication on the back stories of products developed by Arlene Birt . A ‘background story’ is a visual, info-graphic system that engages consumers — sharing in a visceral way the back stories about the food we eat or the products and services we use. This one-of-a-kind system promotes corporate transparency and more sustainable purchasing behavior, allowing organizations to communicate their social and environmental objectives and progress to their consumers. Communicating a product by describing the context of its background can become a learning tool; increasing a customers positive understanding of a product and aiding in brand recall.

.