Background Stories are a combination of art and science, design and data. There are several steps to creating this kind of visually-engaging communication. Whether the final result will be a printed info-graphic, an educational installation or an interactive application, creating a sustainability back-story involves these basic steps:

• Research into the sustainability data and processes
• Outline ‘the big picture’ context and map how your message, data and process fit into this
• Sketch a Framework for the data or content
• Develop a Visual Style – can come from existing brand style, or created in a new direction
• Refine the content and visuals
• Implement the design – can be in a variety of formats
• Track and Test response to the design

Contact Arlene Birt | 612.978.3585 | arlene@arlenebirt.com

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