Posts Tagged ‘Transparency’
Year in Numbers
A local cafe has compiled a somewhat-visual depiction of their activities over the year. The focus is on communicating data as it relates to the sustainability initiatives of the cafe.
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Linking Everyday Gestures with Digital Details
Pranav Mistry combines standard, everyday gestures with digital information. His solutions -which include the SixthSense wearable computer – have potential to bring real transparency into sustainability, and enable people to literally immerse themselves in their own ecological footprints. Read MORE
Carbon Footprinting Transit
Twin Cities Metro Transit now links carbon footprint data with bus schedules when you plan a trip online.

Carbon Footprint Calculator

Public transit reduces carbon footprint
The website averages bus CO2 emissions over the distance of your journey to show the visitor what positive impact they can contribute (in terms of carbon saved) for each public-transit journey made.
This is a great tool to help consumers understand the impact they have as an individual – even if the results are a bit ambiguous (it’s highly doubtful that most consumers understand what 6.2 lbs of CO2 means – and unfortunately no comparison is provided to help them put it into context).
Tracing A Box’s Life
Colombia Sportswear is asking you to ‘Consider the box’ with their project: A Box Life. A Box Life brings awareness to an often-overlooked part of mail-order products’ life-cycles: the packaging.
Not only is it a clever way to encourage people to reuse packing materials, but telling the stories behind the travels of things also acts as a tool for transparency, and reminds consumers of how individual actions impact sustainability.
read more: Springwise
Sourcemap for product ingredients
Sourcemap, developed by an MIT-based team, uses Google Earth to map the origins of materials in products. A view inside the open-source application also showcases each ingredient’s carbon footprint – which I hope is an indication that it is only a matter of time until tools like this will expand to highlight other Life-Cycle Analysis data.
This tool does a great job communicating that ‘ingredients’ in our products are connected to the world around us. As a next step, it would be great to show the carbon impacts in terms that are relevant to consumers – ’showing’ what the quantity means rather than just stating the number. And to tell more of a story to help consumers frame these big-picture ideas within their everyday experience.
Revealing Hidden Time
A work by artist Pierre Huyghe, entitled ‘Timekeeper’ uncovers a history of exhibits in this space at the Walker Art Center through sanding down layers of paint on the gallery walls.
This work is especially interesting in the context of a white-walled exhibition space: the walls are usually forced into the background in order to highlight the work hung on them. In this case, the very history of that back-drop is what’s highlighted.
The work is part of the Walker’s exhibition, The Quick and the Dead;
Surveying art that tries to reach beyond itself and the limits of our knowledge and experience, The Quick and the Dead seeks, in part, to ask what is alive and dead within the legacy of conceptual art.
Communication Design Recognized in Back-Story-Telling Project
For the first time, the prestigious INDEX Design Award has a winner from the field of communication design. ‘PIG 05049′ is a primarily-visual book, designed and conceived by Christien Meindertsma, that traces all the products made from one pig.
Meindertsma’s intent for the project:
Help people in a highly mechanized and “packaged” world understand how things are made and where they come from so that the resources involved can be cared for by enlightened, informed people.
It’s nice to see the role of communication design to build awareness being recognized within the design community.
Read a previous entry on Meindertsma’s project here.
GoodGuide coming to iPhones
Via a New York Times article, barcode-reader iPhone apps will put product info in consumers hands at point-of-sale.
GoodGuide is already a beta database of info on products will help consumers know what is in the products they consider purchasing.

A GoodGuide app on iPhone will let consumers access info via barcode. Image Credit: Peter DaSilva for The New York Times
The service reduces lots of complex info into a single number (the higher the number, the better the product overall). Though the purpose of the system is to create transparency on products, such a single-number approach lacks transparency. Consumers also need education on what’s behind the number. A more visual approach incorporating icons to reference each product’s background story could help.
Thanks Craig!
Disclosing Dish Soap
Seventh Generation’s liquid dish soap bottles are sporting an in-depth ingredient label – under the existing label.
The peel-away outer back-panel gives a text-heavy overview of the company’s safety criteria and commitment to transparency. Inside, an extended eco-label takes the first steps toward integrating statistics: Minimally illustrated with a home icon, the statement reads that ‘if every household in the U.S. replaced petroleum-based dish soap with plant-based… we would save 86,000 barrels of oil (the equivalent to heat and cool 4,900 U.S. homes per year).
Its nice to see a comparison that puts so many barrels of oil into a meaningful perspective for the purchaser.
The peel-away label allows for 2 additional panels for the consumer to transparently uncover information, but the space could have been used even more effectively: I’d love to see a more life-cycle oriented approach applied to this design format, and the icons used to highlight information, rather than to advertise the company’s other product offerings.
Real time data: watch the world go by.
Not much can put things in perspective like real-time data.
(Even if it is based on an algorithm.)







